Every week it's someone new. Perhaps you saw the Mexican singer two weeks ago whose maxi pad fell out from under her dress as she performed on live TV. Then a hacker outed the names of subscribers to Ashley Madison, the "discreet" hookup site for married cheaters.
From illegal (abusive cops) to immoral (campaigning politicians) to merely unfortunate (bozo parents), the online stranger-shaming game offers up viral gotcha videos every single day.
Cameras on drones and dashboards. In pockets and purses. Clamped onto selfie sticks. In an age when technology makes it stupid-easy to both capture and share what used to be private information — and in a culture that's come to believe it has the right to see and know everything and anything of interest — Internet shaming is the new Salem Witch Trials. The modern public stoning. The 21st-century crucifixion.
We line up for what I like to call the weekly click-and-cluck, clicking on links that promise to scratch our itch for schadenfreude, watching in giddy disbelief and exhilarating outrage, clucking our hypocritical tongues in smug self-satisfaction. Tisk, tisk, tisk.
Why do we do it? Why take willing part in the humiliation of strangers?