Once upon a time, ordering a cup of joe was a binary decision: Coffee? Or no coffee today?But stand in a Starbucks line today, and it’s clear we’re a nation obsessed with options — from a Grande in a Venti cup with three and a half scoops of nonfat foam to “two inches of room for cream” at exactly 140 degrees. With extra caramel drizzle.
Dripping with cable channels, drowning in apps and websites, we demand choices at every turn and uphold choosiness as a virtue. Ordering coffee now is a public demonstration of meticulous preference — a declaration of druthers, painstakingly hewn. We will have it our way, damn it, or we won’t bother having it at all.