headshot
Post a Comment
E-mail to a friend:

July 21, 2011

The Brand Canyon

What To Do When Your Kid Wants Brand Name Clothing


Do you love buying shoes? Are you someone for whom shoe-shopping begets a Zennish euphoria? Yes?

Here's some advice for you: Don't do it with a 12-year-old.

My 8th-grade-bound son has long coveted classic Converse low-tops. Last week, we found a pair of lookalikes on sale for $15. Sweet! "We'll take 'em," I bellowed, relishing the rare and unparalleled near-delirium of buying fabulous shoes at ridiculous prices.

"Um," my son muttered sheepishly, staring at another pair of shoes: The Converse brand. All Star Chuck Taylors. Same color. Same style. Forty-five bleepin' bucks. "I'd rather have the real ones."

In my mind, I said this: "Well, I'd rather have a '57 Chevy Bel Air convertible, yet somehow we're leaving here in a dinged-up Honda." But sensing that we were heading into tricky parenting territory, I uttered this instead: "But ... they cost three times as much."

"Yeah," he said, forcing himself to meet my puzzled gaze.

"And they look ... exactly the same."

"Not exactly," he explained. "These have a label."

I had several problems with this situation. First, when pressed, my normally articulate child could not put into words why the brand mattered so much. His stuttered attempt contained the phrases: "important to me," "make fun," and, of course, "cool."


123 Next >>


Keywords:


Comments


I know this isn't helpful...but Nana will buy them for him - for his birthday...
Nana

Fri, Jul 29, 2011


great title - did you Trademark that? Maybe you could turn THAT into a brand? ;) Oh, and if you are successful teaching the lesson to your kid, please try my wife next. :)
Blake

Fri, Jul 29, 2011


I appreciate you, Starshine, for using your talent to teach as well as for humor and the laughter I enjoy while reading your stories. You are a local treasure...B xoxo
Betty Hatch

Sat, Jul 30, 2011


Post a Comment:

Name:
E-mail (will not be displayed):
Comment:
To help prevent spam, please re-enter the word that appears in pink below:

We reserve the right to edit or remove comments at our discretion.


<< Previous column View more Parenting columns Next column >>

Share this column with a friend

Now Available:

My new book, Broad Assumptions, makes a SPLENDID gift for friends, book clubs, hostesses, and anyone who likes to laugh!

Available now at:


"I just picked myself up off the floor from laughing so hard at your latest column."


Sarah S



Recent columns:

June 19, 2014
Stone Starts Driving

June 5, 2014
Are You a Feminist NOW?

May 22, 2014
The Sting of the Strikeout

May 8, 2014
Where Does the Story End?

April 24, 2014
A Woman Unglued

More >>

Most E-mailed:

What the Focus This?

More >>


Search:






Get my column in your e-mail inbox every week:

Name:
E-mail:

Or download the RSS News Feed




The contents of this site are © Starshine Roshell. All rights reserved. Site by Comicraft.