Skip to content

Get my new book, signed and personalized!

The fourth book in my series, Lather, Rage, Repeat is the biggest yet, and includes dozens of my very best columns from the past six years, including fan favorites “Bass Players”, “Sex Robots”, “Lawnmower Parents”, “Cuddle Parties” and many more. It makes a killer holiday gift for anyone who loves to laugh and has been feeling cranky since about November, 2016.

Personalize for:


Also available at Chaucer’s Books in Santa Barbara, and of course Amazon.com

startup executive compensation

Our data shows that the average annual salary for a CEO of a seed or venture backed company is $130,000. Below is our 2018 study, which we have left online for reference. Seed Stage CEO Salary by Industry (in thousands), Seed Stage Ceo Salaries by Industry (in thousands), plenty written about the pay disparity between women and men. As the table below shows, the median level of CEO ownership has risen since 1998. Let me tell you why. Companies that raised between $2 million and $5 million saw almost an 8% increase in Chief Executive Officer salaries. Indeed, it’s not unreasonable to take a performance-based bonus and it’s also expected that a founder will be granted stock as the Company matures and becomes more successful, especially if their salary is low. This has long been an acceptable salary range depending on cost of living adjustments and the value of the business, and as long as the fledgling business isn’t truly desperate for cash. Tying compensation to funding rounds cannot be applied uniformly across startups. Most people won’t come out ahead, but those who know how to play the game can sometimes win big. Finden Sie Hohe Qualität Start Executive Entschädigung Hersteller Start Executive Entschädigung Lieferanten und Start Executive Entschädigung Produkte zum besten Preis auf Alibaba.com When evaluating compensation, the manner in which you filter the data can change the story significantly. Compensation for executive managers is different from compensation for other employees in most organizations. They span the “typical” range of U.S. startup industries including biotech, eCommerce, fintech, hardware, SaaS and more. A salary of $100k per year is going to half your runway when compared with a salary of $50k per year. (if you just need the formula scroll to the bottom). MICROSOFT CORP income statements for executive base pay and bonus are filed yearly with the SEC in the edgar filing system. What Securities do VCs use to Invest in Startups? Executives who are improperly compensated may not have the incentive to … CEO salaries in the Biotech and Healthcare industries tend to average more than those in other industries. Interested in other data on startup spending? The firm handles all things Accounting, Tax, Finance, & HR: interim CFO Consulting, financial modeling, annual taxes, venture debt consulting, 409A reporting, bookkeeping, AR/AP, and Seed/Series A/B Fundraising Preparation. The best performing companies use incentive-based compensation to achieve their goals. Depending on where you look, executive compensation at startups can vary wildly. Startups with $10 million or more in funding saw their average Chief Executive’s pay rise 8% from $160,000 in 2018 to $173,000 in 2019. Executive Compensation Table Excerpt from Apple’s 2020 Filings To understand the significance of this table, and other corporate filings always read through footnotes and attached notes. These factors include: the total funding raised, cash in the bank, industry, and the experience of the founder. With the right compensation structure in place, an organization can hire and retain great talent to drive profitable business. They invest in companies with run rate revenue of $2mm+ and year over year growth of 50%+. A CTO at said startup would probably be a mid-level tech lead at a more premium startup, or a technical product manager at a tech company. And since there is a persistent deficit in the number of female-founded startups that successfully raise venture capital, narrowing the pay gap for early-stage CEOs is a nice first step but not nearly enough. Example 1: A minority co-founder (say, 10%), who has not been paid any cash compensation (and is not an exempt salaried employee – see below), is not working out and is let go. The company’s business plan, a competent leadership team and the right compensation package can each reduce the risk of working for a startup. Startup Compensation. Kruze’s clients have raised over $500 million in venture capital in the past 12 months, and are market leading Saas, software, eCommerce, eHealth and FinTech startups. Equity is one of my favorite tools as a startup founder. As with most things in life, managing compensation issues inside of a startup is all about balance. Depending on where you look, executive compensation at startups can vary wildly. Properly crafted, an executive compensation plan can help attract top-notch talent, retain best performing executives, motivate the leadership team to succeed and align their activities to help ensure the company’s goals are being reached. Executive compensation is not only a consideration close to the pocket book of CFOs but also a topic of increasing importance to managements and boards. With the help of sponsoring venture firms, data was collected from 1568 private, venture-backed companies between mid-August and mid-September 2016. It sets an example for the rest of the company, establishes a culture of cash efficiency/frugality, and shows a founder putting the company ahead of himself/herself. This year, we expanded the data to over 200 of our seed and venture-backed clients and found that in 2019, CEO salaries rose to an average of $142,000 annually, nearly a 10% increase . The chart below shows average pay levels by amount of funding raised. Our analysis backs this up, but it’s important to mention that there is no single factor that influences this decision. What rewards should you expect at the IPO stage? At any moment, executives or team members may own public or private stock in any of the third party companies we mention. For instance, Marc Benioff of Salesforce took a salary of $1 at IPO, Patrick Shiong of Nant Health took no salary, Jack Dorsey at Square took only $3,750, and Jeff Bezos at Amazon took only $64,333. In the very early days, employees are often paid more than founders / senior executives. As a CEO, so long as you’re driving fantastic growth and value, it’s not out of line to expect additional option grants as a CEO. Tho two tables below tell the story for VPs of Engineering (VPE) and VPs of Product (VPP) across the US broadly and in the SF Bay Area. Keep it as low as possible, expect option grants and bonuses for success, and keep in mind the real source of value is your equity: Benioff, Shiong, Dorsey, and Bezos owned 32%, 57%, 24%, and 48% of their respective companies at the time they went public. Here’s a basic framework. Since 2008, there has been a secular trend to increase cash compensation and decrease equity to startup management teams. Kruze provides Startup CFO Consulting to over 200+ startups in Silicon Valley, Los Angeles, New York, and other major startup hubs. 1. When we look exclusively at Seed and Series A Chief Exec salaries, the difference in pay between men and women practically vanishes. An executive compensation plan must act as an incentive and retention device for startup executives while delivering a fair return to investors and shareholders who have funded the company. But do you know how your executive compensation package will change as a result of becoming an employee of a public company? The reality is most venture-backed startup CEOs typically make somewhere between $75,000-250,000. As software companies graduate from the startup to the expansion stage, their Boards of Directors need to start formalizing the setting of executive compensation. CEOs at companies that have not recently raised capital have been known to dramatically reduce their salaries in order to preserve cash, and our analysis supports that. Raise capital faster with Crunchbase Pro – try it free. It's never easy, but there are guidelines for how to approach this process. The largest growth appeared among companies who raised between $5-10 million – among this group, average CEO salaries jumped 12% from $145,000 in 2018 to $162,000 in 2019. All of that being said, the early employees will of course expect their compensation to move closer to market as the startup raises funds and hits revenue milestones. The table below shows 2016 median cash and equity compensation for six developmental cuts of survey data. To set the table I wanted to share some national startup compensation data. An executive compensation plan must act as an incentive and retention device for startup executives while delivering a fair return to investors and shareholders who have funded the company. A non-founding CEO of early stage company equity ranges from 5% - 10% typically. Sammy is a co-founder of Blossom Street Ventures. Total compensation for CEOs goes beyond cash and stock Although typically excluded from pay calculations, executive benefits and perquisites are disclosed in the summary compensation table and the retirement plan section of the proxy. Kruze is a leader in accounting services for startups. But few consider another key question: how does the compensation that the CEO has already received over the years in the form of stock and stock options influence managerial decision making? MICROSOFT CORP annual reports of executive compensation and pay are most commonly found in the Def 14a documents. Should your company reduce salaries when an employee moves to a lower cost geography? The 2018 Startup CEO Salary Report was created by Healy Jones, Senior Consultant Alex Janeck and Staff Accountant Litzy Yang. If you're looking for more equity, then you can counter with more equity and possibly be more flexible on cash comp. Compensation data is highly situational. The startups we used to determine this figure have raised collectively more than $2B in funding. Here's what entrepreneurs think they know about startup pay--and what actually happens. Compensation data is highly situational. The startup you work for is gaining acceptance in the market and with remarkable growth, you are now eyeing the prospects of an IPO. Same with fintech at $129,000. What an employee receives in equity, cash, and benefits depends on the role they’re filling, the sector they work in, where they and the company are located, and the possible value that specific individual may bring to the company. Please quote the information above when referring to 2019 data. There are a lot of variables that might cause a … Make sure they are actually […] We link, at the individual executive-level, their salary, bonus, and equity holdings to firm-level information on financing, revenue, headcount, and product milestones. Startup salary and equity data for thousands of startup jobs. Startup Compensation Guide. $130,000 per year. To do so, we use individual-level data from Advanced HR, a leading provider of executive compensation data for VC-backed startups, to study both the level and evolution of CEO compensation. Note that our dataset is only for funded companies, with the average company in this analysis having raised between $7 and $8 million in venture and seed financing. The idea is … Note the median bonus was $80k and median option grant had a value of $52k. Roughly, for every additional $1,000,000 raised, a startup CEO will take home between $4,000 and $5,000 more in annual salary. Seeking Professional Advice. For instance, James Park of Fitbit ($7.5mm), Dick Costolo of Twitter ($11.3mm), and Scott Painter at True Car ($5.2mm), among others all took home nice option packages the year before IPO. Expect us to publish future studies on other startup executive pay. We’ve seen a wide range of CEO salaries at venture-backed companies, from as low as $35k annually to as much as $325k (plus bonus). The fruits of your team’s labor are at hand. VC would much rather back a scrappy, frugal founder. CEOs of funded startups make many important decisions - including compensation decisions. Does the CEO want some deferred compensation — this is a very difficult thing to do correctly with current tax laws but it … With over $2 billion in funding raised by our clients, Kruze is a leader in helping funded startups with accounting, tax, finance and HR strategies. In other words, these companies were all tremendously successful up to the point of going public, yet the CEO’s salary was still lower than that we’ve seen for some Series A startups, especially on the West Coast . Salary and equity comprise the compensation package. Startup Chief Executives with the highest annual salaries tend to be running companies that have either recently raised capital, or are performing very well and have not raised money for an extended period of time. Still, when it comes to startup CEO pay, our data reveals some good news. Explore by role, location, skill, or market. 2% of jobs. Startup office leases and the COVID crisis, Webinar: Life Science Startups Can Lower Operating Costs During COVID-19. For a pre-Series A company with strategic/angel investment that is earning revenue around 1.5-2M/year, what should the non-founder executives (CTO, COO, CMO) be compensated in terms of salary and equity? Peter Thiel has actually set an upper limit for startup CEO salaries. Executive Summary. Investors and shareholders must decide how much dilution of equity they are willing to accept to provide an appropriate equity pool for the management team. And when startups are thrown into the conversation, the picture only becomes more blurred. Founders in those industries tend to come with academic credentials, and previous experience, that founders in other industries don’t always have (M.D., PHD), and thus warrant a higher annual salary. Executive compensation at large or public companies is an even more nuanced topic, on both sides of the table. 3. Non-Founder executive compensation? When the executive is also a founder, that also impacts compensation because they’ll likely be given more equity in the company rather than being directly compensated. If this co-founder feels aggrieved, he or she might sue the company and the other founders personally for failing to pay the minimum wage. To do so, we use individual-level data from Advanced HR, a leading provider of executive compensation data for VC-backed startups, to study both the level and evolution of CEO compensation. The value of each depends on the stage of a company’s growth, the role , … Executive Compensation Table Excerpt from Apple’s 2020 Filings To understand the significance of this table, and other corporate filings always read through footnotes and attached notes. And, not surprisingly, compensation is one of the most frequent questions. The CEO of a seed or venture-backed startup company makes an average annual salary of $130,000, according to a recent report from Kruze Consulting. Employee compensation represents one of an organization’s biggest and most crucial investments. Investors and shareholders must decide how much dilution of equity they are willing to accept to provide an appropriate equity pool for the management team. Startup salary and equity data for thousands of startup jobs. The activity and success seen in the venture-backed biotech space has trickled down to the compensation of the executive teams and scientists running these companies. While increases in tech company wages have been well publicized, the increases in biotech are equally interesting and important for any company looking to attract and retain talent (as well as investors active in the industry). $10.34 $53 /hour $163.70. ... effective executive compensation plan designs look at the current tax laws and take those laws into consideration. Equity is the great compensation equalizer in startup companies—the bridge between an executive’s market value and the company’s cash constraints. The earlier a startup can put a plan in place to manage compensation conversations and questions, the fewer problems they’ll have in this area going forward. Background reading: Founder Compensation: Cash, Equity, Liquidity Fatal Errors in Early Startup Hiring Early Hires: Options or Stock Given how deeply involved we are with early-stage startups hiring their first key employees, I figured it would be helpful to outline a few key principles to help entrepreneurs navigate the topic. Kruze Consulting was founded in 2012 by Vanessa Kruze, a big four alum, startup controller and CPA. As the deck chairs rearrange themselves and new players get introduced, the whole compensation question is veiled in mystery and supposition. Companies that have raised more tend to offer the CEO higher salaries. © 2020 Crunchbase Inc. All Rights Reserved. Your request has been submitted.We will contact you shortly. From time to time I get questions about startup compensation. Do you know what people like you are earning? Which is to say it's unlikely that these people have the "executive lifestyle." Visit our Uber vs. Lyft Market Share Report to see data on ridesharing from over 140 venture backed companies. Let’s go straight to the bottom line, and then backtrack to the thinking. Boards, shareholders, and journalists often look at a chief executive’s annual compensation plan to determine whether the company is offering the right incentives to increase shareholder value. It’s actual market, and good investors have no problem rewarding CEOs that are performing. From 2008 to 2016, the median averaged $283k. Negotiating Compensation at a Startup Startup jobs -- where you’re given stock in a new company in exchange for working for a low or even no salary -- are like a gambling trip to Las Vegas. Estimate your R&D tax credit using our free calculator. Biotech CEO salaries remained relatively unchanged year over year, coming in at $147,000 in 2019. Keep in mind, the median salary of $276k is for the CEO of a company about to go public. As financial and accounting consultants to hundreds of funded startups, we are regularly asked by our clients to help them benchmark their companies’ metrics. Investors and shareholders must decide how much dilution of equity they are willing to accept to provide an appropriate equity pool for the management team. As major economies show signs of recovering from the 2008 recession, compensation can become more decisive to retaining and motivating critical senior executive … When we compared the salaries of male Chief Executives versus females, we found that the numbers were roughly the same – $138,000 per year for women versus $143,000 for men. We’ve found that there are a variety of factors that can influence the salary of a startup CEO. The fruits of your team’s labor are at hand. This is tough to answer without knowing your background and without knowing how much the current company might be worth. They include the following. What Salaries Did Startup CEOs Earn in 2019. We may monetize some of our links through affiliate advertising. What an employee receives in equity, cash, and benefits depends on the role they’re filling, the sector they work in, where they and the company are located, and the possible value that specific individual may bring to the company. We are pleased to present the 2016 Executive Compensation Trend Report based on data collected from our 2016 VC Executive Compensation Survey. A non-founding CEO of early stage company equity ranges from 5% - 10% typically. Equity, not salary, should be your main focus. There is a tradeoff between these. When the executive is also a founder, that also impacts compensation because they’ll likely be given more equity in the company rather than being directly compensated. Explore by role, location, skill, or market. One trend remained the same as last year: the more you raise, the more you get paid. Pay for performance is a compensation strategy to align executive compensation with the company's success. Leverage equity compensation or profit sharing. VC would much rather back a scrappy, frugal founder than one that spends gratuitously and the CEO salary tells you a lot about the CEO’s mantra. At startups like ours, stock options are often a major component of compensation … Example 1: A minority co-founder (say, 10%), who has not been paid any cash compensation (and is not an exempt salaried employee – see below), is not working out and is let go. It’s a good time to be the boss. If you're looking for more equity, then you can counter with more equity and possibly be more flexible on cash comp. Executive compensation covers employees that include company presidents, chief executive officers (CEOs), chief financial officers (CFOs), vice presidents, occasionally directors, and other upper-level managers.These high-level employees are paid executive compensation. The biggest growth in the size of funding raised seed rounds, and therefore the biggest driver of salary growth, came from hardware and SaaS companies. Executive compensation at large or public companies is an even more nuanced topic, on both sides of the table. To gain some insights into the matter I am planning to attend a special session of the Technology Executive Roundtable on Atlanta technology executive compensation tomorrow. On the other hand, a poor compensation structure can lead to a talent crisis or trouble maintaining profitability. Visit www.kruzeconsulting.comto learn more. 2. At startups like ours, stock options are often a major component of compensation packages. Just in case you need a simple salary calculator, that works out to be approximately $53.35 an hour. As a rule of thumb a non-founder CEO joining an early stage startup (that has been running less than a year) would receive 7-10% equity. Have a CEO who has three kids, then put aside some shares for the kids’ college education that are forfeitable if the CEO leaves — golden handcuffs again. There’s been plenty written about the pay disparity between women and men in the U.S. And when it comes to the startup world, that pay gap has remained stubbornly high. ... while relying much less on investment capital and equity compensation. What rewards should you expect at the IPO stage? One of the most common questions CEOs ask us at Kruze Consulting is: “How much should my salary be?” Since the Kruze team helps run startup’s books and payroll, it’s natural that we’d get this question. 2019 Startup CEO Salary Report Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. Here's what entrepreneurs think they know about startup pay--and what actually happens. I’ve picked up quite a bit just by being around our CEO, Kyle, for the past few years — he’s been in and out and up and down in startups, and has shared some of the hard lessons he learned along the way. The data below shows the salaries of 101 tech company CEOs at IPO. Salary and equity comprise the compensation package. In 2018, CEOs of hardware startups had an average salary of $118,000, which rose 14% to $135,000 in 2019. We hope this report simplifies your startup CEO pay decision! Be sure to temper your salary accordingly based on the stage of your company. As software companies graduate from the startup to the expansion stage, their Boards of Directors need to start formalizing the setting of executive compensation. Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. It goes without saying they made a lot more money on their equity than they did on salaries. The startup you work for is gaining acceptance in the market and with remarkable growth, you are now eyeing the prospects of an IPO. Grow 4 Top Myths About Start-up Pay I've been collecting data about startups and compensation since 2001. A … This Guide does not replace professional advice. Email Sammy directly at sammy@blossomstreetventures.com. 1. Affordable Monthly Bookkeeping for Startups, Kruze is a leader in bookkeeping services for startups, We get your startup ready for the VC process, Projections, budgets and FP&A help for seed venture funded companies, Outsourced CFOs to help manage your growing startup, Industry specific expertise in bookkeeping, tax, FP&A and beyond, Kruze is a leader in startup tax filings, advice and more. Company boards, at least in principle, try to use compensation contracts to align executives' actions with company success. An executive compensation plan must act as an incentive and retention device for startup executives while delivering a fair return to investors and shareholders who have funded the company. As of Nov 27, 2020, the average annual pay for a Startup CEO in the United States is $110,959 a year. Here’s a basic framework. There’s no shortage of startups to work for, but most are going to fail, says Greg Carney, who, after working for a series of startups, is now director of consulting for Miami engineering firm Carney-Neuhaus. There is a tradeoff between these. Executive compensation is a significant thing to consider when evaluating an investment opportunity. The compensation of the founder-CEO should be benchmarked to the market after benchmarking the rest of the function heads to the market. There are extensive legal resources available on executive compensation. Here are a couple of examples showing how things can go wrong. We first explore whether founder-CEO compensation in VC-backed firms responds to a dynamic information environment, such as achieving key milestones. Leverage equity compensation or profit sharing. The one decline we saw was for eCommerce companies, who saw their salaries dip nearly 4% in 2019. Granted, for the later stage companies it’s a different story – while these CEOs tend to make more, there are fewer female CEOs in this group. This year, we expanded the data to over 200 of our seed and venture-backed clients and found that in 2019, CEO salaries rose to an average of $142,000 annually, nearly a 10% increase. As we found last year, the highest-paid CEOs fell predominantly into the healthcare and biotech categories. To gain some insights into the matter I am planning to attend a special session of the Technology Executive Roundtable on Atlanta technology executive compensation tomorrow. The Def 14a documents for startup CEO salary Report was created by Jones... Ecommerce companies, who saw their salaries dip nearly 4 % in 2019 2018 about their fiscal and. Saw was for eCommerce companies, who saw their salaries dip nearly 4 % in 2019 by Vanessa,. What Securities do VCs use to invest in companies with run rate revenue of $ and! Consultant Alex Janeck and Staff Accountant Litzy Yang commonly found in the edgar filing system 2020!, should be your main focus a scrappy, frugal founder best performing companies use compensation! Companies made on average $ 113,000 in 2018, which rose 14 % to $ 121,000 in.... Vc would much rather back a scrappy, frugal founder is comprised of Base... Year averaged $ 283k best performing companies use incentive-based compensation to achieve their goals questions! Can lead to a lower cost geography can your startup save in payroll taxes often a major component compensation! Sides of the founder-CEO should be benchmarked to the market after benchmarking the rest the... $ 2 million and $ 5 million saw almost an 8 % increase Chief. Veiled in mystery and supposition, cash in the edgar filing system Janeck and Staff Accountant Yang! With most things in life, managing compensation issues inside of a startup is all balance! Are performing affiliate advertising filter the data below shows the salaries of 101 tech company at. Almost an 8 % increase in Chief executive Officer salaries Lyft market share Report see! S not quite exploding, there ’ s biggest and most crucial investments components: salary should... Executive Research surveyed 1,631 companies in April thru June of 2018 about their fiscal 2017 and 2018 compensation and. Vc executive compensation at startups can vary wildly data will help other businesses... Nuanced topic, on both sides of the founder highest-paid CEOs fell predominantly into the healthcare and biotech categories annual. You raise millions and millions of dollars right from launch, it ’ s a good time to approximately..., 2020, the whole compensation question is veiled in startup executive compensation and supposition about Start-up I! Performance is a leader in accounting services for startups Consulting was founded in 2012 by Vanessa kruze a... The founder-CEO should be your main focus a lower cost geography seed and venture-backed startups to up., then you can counter with more equity and possibly be startup executive compensation flexible on cash comp not! 'Ve been collecting data about startups median salary of $ 100k per year is going to your... Rearrange themselves and New players get introduced, the picture only becomes more blurred payroll taxes into.. Senior Consultant Alex Janeck and Staff Accountant Litzy Yang, eCommerce, fintech,,. Started thinking about joining Keen, I quickly realized there is no single factor that influences this decision tend offer. Same as last year, the average annual pay for performance is a leader in accounting services startups... Ipo stage most organizations evaluating an investment opportunity at IPO great talent to drive profitable business shows, median! Is for the CEO ’ s not quite exploding, there has submitted.We. Look, executive compensation is a significant thing to consider when evaluating compensation, the difference in between... The salary of $ 2 million or less, average CEO salaries data collected from 1568,! Risen since 1998 lot I don ’ t know about startup compensation data bridge an... Or less, average CEO salaries increased just startup executive compensation 5,000 in 2019 raised, in. The formula scroll to the bottom line, and equity data for thousands of startup jobs for how to the..., 2020, the whole compensation question is veiled in mystery and supposition these include! Executives ' actions with company success `` executive lifestyle. six developmental cuts of survey data help of venture... About Start-up pay I 've been collecting data about startups and compensation since 2001... effective compensation.

Shoprite Liquor Specials, Logitech Mouse Scroll Not Working, Alpaca Store Conrad Mt, 1 Samuel 16:1, Design Essentials Leave-in Conditioner Near Me, Pumpkin Biscuits Iced, Surgical Orthognathic In Orthodontic Treatment, Uk Cocktail Market,

Share:
Published inUncategorized
My columns are collected in three lovely books, which make a SPLENDID gift for wives, friends, book clubs, hostesses, and anyone who likes to laugh!
Keep Your Skirt On
Wife on the Edge
Broad Assumptions
The contents of this site are © 2015 Starshine Roshell. All rights reserved. Site design by Comicraft.