It's been exactly two years since Sheryl Sandberg published Lean In, her snappily titled womanifesto aimed at leveling the corporate playing field.
Now it's my turn.
Ladies and gentlemen, I give you two other snappy words guaranteed to change the business world for the better:
Please. Shut it.
Zip those runaway gabtraps, you prattling project technicians, twaddling strategery administrators, and Chief Blarney Officers.
The jargon of everyday business speak has become a dialect of dimwits, a patois of pretention:
Pain points, key wins, action items. Incentivize, monetize, synergize. Bandwidth, deliverables, mindshare.
We're living in a Dilberty jungle where everyone grasps lazily at and swings monkey-like from overgrown verbal vines, plucking low-hanging, overripe idioms and juicing them for all they've got as the excessive syllables drip down their flapping chins.
Stakeholders, thought leaders, white papers. Visibility, granularity, scalability.
Raise up, drill down, circle back.
The problem with empty catchphrases is they not only obfuscate your message; they expose you as a linguistic lemming with nothing valuable — nothing real — to say.